JOY RIOT! is THE lifestyle beauty brand that champions Gen Z’s mental health through
FUN products that amplify JOY and make therapy accessible AF.
We’re a beauty-meets-mental health startup & are simultaneously raising our Seed round
while hiring our founding team in prep for our May 2025 brand launch.
We’re getting creative in the face of the youth mental health crisis by launching with feel good fragrance that actually lifts mood.
So if being on the founding team of the next big thing with people who truly give a damn about making a difference sounds like a “HALLELUJAH, HELL YES!” –
YOU’RE IN THE RIGHT PLACE.
Everybody on the founding team embodies & excels in TWO industry-specific roles.
Because startup life, amiright?
MISSION: EMBODY THE MESSENGER Ensure our brand stands heads & hairflips above the noise in the beauty industry + be our messaging & growth mastermind so we’re known for championing the mental health of Gen Z & having a sh!tload of FUN!
BE AWESOME AT: Brand storytelling AND meteoric brand awareness & growth
GROW INTO: Our CMO
MISSION: EMBODY THE OPTIMIZER Ensure every one of our bomb ass systems, strategies, & structures functions like a well-oiled machine + be our organizational mastermind so our operations are not only streamlined, but people-first, profitable AF, & built to sustain JOY!
BE AWESOME AT: Daily company operations AND supply chain logistics
GROW INTO: Our COO
MISSION: EMBODY THE STRATEGIST Ensure our financial house is ordered & thriving & our revenue goals are exciting, achievable, & wildly surpassable + be our money-making mastermind so our growth strategies are marked by financial abundance & JOY!
BE AWESOME AT: Ongoing financial health AND profitability, scalability, & sales
GROW INTO: Our CFO
MISSION: EMBODY THE AMPLIFIER Ensure our brand’s voice AND our customers’ voices are amplified through story, hilarity, music, & community + be our social mastermind so we’re known for surprise, delight, & leading the charge for how brands show up to create JOY!
BE AWESOME AT: Public-facing content creation AND behind-the-scenes analytics & strategy
GROW INTO: Our Director of Social Media Production
PROFESH JOY
RELATIONAL JOY
TIME JOY
HEALTH JOY
FINANCIAL JOY
EXTRA JOY
Additional JOY Level Perks & Bennies will be unlocked as a team upon reaching company milestones. These include more (bomb ass) stipends, parent leave, life insurance, staff lunches, & some MEGA fun surprises! You’re gonna love what’s coming.
First thing’s first –
it is an absolute dream, JOY,
& halle-freakin-lujah that you’re here right now.
I’m emotional as I write this because by the time we launch in 2025, JOY RIOT! will have quietly been in the works for 10 years.
I’ve been slow, methodical, & deliberate AF every step of the way so that when we launch, we ROCKET LAUNCH.
It’s weird that I don’t know you yet because every time I envision us celebrating our entire asses off, I can’t see your faces.
And yet I’ve felt you by my side for years knowing that this day would surely come.
JOY RIOT! is my life’s work.
This vision to champion the mental health of an entire generation through JOY, to lead with unconventional & unstoppable heart, to blaze a new trail for how brands (& the people behind them) show up as a tour de force for GOOD – is needed.
We’re needed. For such a time as this.
Because in the face of a global youth mental health crisis, feeling good really matters.
And…
Over 90% of startups fail.
I want you to sit with this. Stare at it. Feel it in your gut. Get honest as hell & ask yourself –
Am I the kind of person who needs the guarantee of a sure thing? Or am I the kind of person who thrives on CREATING a sure thing?
Know which one you are. Know your extremely valid reasons. Own it either way.
And – say it with your WHOLE CHEST so you can either cheer us on from afar OR step the hell into the ring.
Because here’s the thing –
I didn’t come this far to fail.
I expect us to succeed.
I expect us to impact & influence more people than we could dare to ask or imagine.
I expect us to have more FUN together than we’ve ever had in our entire lives.
And in order to pull this off, I expect us to be a founding team who THRIVES on creating something new – something never done like this – something worthy of success.
You should know that I’m a raging optimist.
If a human being could have East Coast swag WHILE riding a belly-laughing unicorn over a neon rainbow AND joyvangelizing that EVERYTHING is possible – in combat boots – that would be me.
AND I’m under no grand delulus that building JOY RIOT! into a household name brand will be cake every hour of every day.
And yet – I believe we’re gonna do it anyway.
And if you’re meant to be part of this team – you do too.
Because we’re the MFing DREAM TEAM.
We show UP.
We show OUT.
We’re the BEST of the BEST.
WHY NOT us?
WE. ARE. JOY RIOT!
You ready to build a unicorn?
LET’S F!CKING GO, JOY RIOTERS!
Heather Born
$1 from any Candy Ass sale helps fund 1:1 therapy access for you or your fellow JOY RIOTers!
What do YOU want next from JOY RIOT!?
THIS IS YOUR CHANCE TO HELP SHAPE THE BRAND.
$1 from any Candy Ass sale helps fund 1:1 therapy access for you or your fellow JOY RIOTers!